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The about post
Hi there! In this blog I ‘m planning to writ about the things I’m passionate about: the cross-roads of the web, sociology, social psychology, marketing and maybe some other things too, who knows. I’m...
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What exactly does a community manager do?
Inspired by a post by Lee Odden at the TopRank Blog, I wrote a few words about my experience as a community manager. I’ve been doing all sorts of community management tasks for quite a while now...
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Happiness is contagious
Happiness is a fundamental part of human existence, like empathy, altruism, love, hate and fear. Happiness is something that all of us try to reach. The word “happiness” and doing good in general has...
View ArticleCreative thinking requires a creative climate
Helge Tennø wrote a good post “There is not enough creativity in strategy” on how the traditional strategy process may need some re-thinking. He suggests that: …a strategic process often starts with...
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Social influence is nothing without relevance
Influencer marketing is one of those established buzzwords amongst digital marketers. For many an “influencer” is defined almost solely by numbers. An influencer is an individual with a large number of...
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Is social media dead is not the right question to ask
Jonathan Salem Baskin asked yestarday on AdAge “Do Campaign Failures, High-Profile Firings Signal the End of Social Media?” At the same time this question is amusing and a bit alarming too as I think...
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10 things to do to get your branded social presences right
Why is your business on Twitter, Facebook, or any other social network or community? Depends on the business of course. Some of the most common answers I’ve heard would be: advertise our new products,...
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Failure to plan is planning to fail in consumer engagement
It’s just _____ (<- insert a social network / community / any online space here), why’d you have to slow things down by spending time planning what you do and how you do it? Social media posts used...
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